COVID-19: Share changes to your Google My Business listing

Update your Google My Business listing during the COVID-19 pandemic.

Is your business closed due to COVID-19? Have you adjusted your opening hours? Do you offer delivery or take-out service in restaurants? Notify your customers of any changes in your business by updating your Google My Business listing!

With coronavirus, your company must adapt? Update your Google My Business listing!

Keep your Google My Business listing up to date to inform your customers of changes due to COVID-19.

Update your opening hours

If your establishment is temporarily closed or have changed your opening hours, update them in your file. You can even define a temporary schedule. To do so:

  1. Go to your Google My Business account and click Info and then Special hours. You will only find this section if you have already provided regular hours.
  2. Next to an upcoming holiday, click Confirm Hour. Otherwise, to choose a different date, click Add new date.
  3. Enter the opening and closing hours for the day in question or indicate closed, if applicable.
  4. When you have entered all your special hours, click Apply. Customers will see the special hours in Google only on the designated days

Indicate when your business is temporarily closed

You can mark your company or one of your establishments as temporarily closed. Google has implemented this new feature.

Before doing this, check if your card does not already indicate “Temporarily closed.” Google already takes the initiative to mark specific places as “temporarily closed” in Google search and on Google Maps, based on official government guidelines.

  1. Go to your Google My Business account and click on Info.
  2. On the right, unfold “Close this business on Google.”
  3. Then choose “Mark as temporarily closed.”

Our advice If your business continues to operate but no longer welcomes customers, provide them with a phone number or other contact info.

Modify the description of your company

To reflect the reality of your business today, update your business description. It will appear in the search results to customers looking for your business.

To better reflect temporary changes or adaptations, you can also:

  • Change your company’s category
  • Choose up to nine additional categories
  • Change the service area
  • Add service options

Do you run a restaurant? Do you now offer a take-out or delivery service? Take advantage of this opportunity to stand out in the search results.

  • Share a link to a platform to buy online.
  • Indicate the take-out or delivery in your services.

Create a post

Share detailed and timely updates about your business through posts. You can do it on the Posts menu. From there, Google has created a special section to inform your customers of any changes to your business as a result of COVID-19. You can then add a call to action button. If you now sell online, choose Order Online, for example.

Both COVID-19 updates and Event posts are published for more than seven days. However, if you wish to post a photo, use the Event articles instead.

In any case, whether you stay open, you change opening hours, you are temporarily closed, your business changes, etc. do an article to explain it all to your customers. Take the opportunity to explain the protective measures that have been put in place.

Rely on Local SEO.

Our advice Don’t forget to update all this information also on your website and social media!

Due to COVID-19 pandemic, Google’s teams are restricted. Google has, therefore suspended notices and responses, the creation of some records and specific updates that require moderation. Changes in opening hours and any change or creation of medical company records are prioritized. You can still publish the articles, without waiting.

Communication in time of crisis

To go further, be proactive! People are in confinement, so it’s the best time to reach them on digital platforms! Even if there is a pending activity, don’t leave your website or social media inactive. Develop your content strategy, anticipate the return to “normal,” stay available.

Local businesses? Leverage local buying platforms, even to sell a different product or service, such as gift cards.

Companies in the tourism or events sector? Leave your reservation systems active. In case of a takeover, you will have anticipated your turnover. If the situation persists, adopt a flexible cancellation policy for your customers.

It’s up to you now!

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