If you follow Search Engine Optimization (SEO) rules while writing SEO content, your content will have the potential to get a lot of traffic.
But, first, what is SEO? Search Engine Optimization (SEO) is the name given to all the work done to make websites perform better in search engines.
After this short definition; You can start to review our content where you will get answers to your questions such as how to write SEO-compatible content and How to make SEO-friendly content. Happy reading.
How to Write SEO Compatible Content
The Golden Rule of Content: Long Content is King
Anyone can write content on a subject that they are an expert on or have experienced before. However, if you want your content to achieve better results in Google searches, you can easily do this within the framework of some rules. Although there is no written rule on the part of Google that correct content must be at least xx words; The data obtained after the latest Google updates offered the following valuable information This is the length of the content of the sites in the top 5 in Google rankings and contains 2000+ words.
Use Keyword Tools for Keywords
The most important element of the content you write is the keywords you use in a balanced way. To do free keyword research, you can use websites such as Google Ads Planner Tool or you can use paid keyword tools such as Semrush, Ahrefs.
Speaking of Semrush, you should read this guide about how I wrote the perfect article with this tool.
The Interest Is Always on Search Titles with Keywords
The use of subheadings in good content is very important. With subheadings, you can protect the interest of the reader or visitor by positioning them in the right places according to the length of the content, and at the same time, you can make your content, even more, SEO friendly. Moreover, thanks to the correct subheadings, you can easily give short but concise information about your content before paragraphs.
Even if subheadings don’t help to rank on search engines, it’s a best practice for users. What are subheadings? They are titles coding from H1 to H6. It helps to understand your content. Like in this blog post, the main title is in a <H1> tag. The others are, in order of importance, from <H2> to <H3>. Even though you can go to h6, I don’t recommend it. H4 is the maximum I go.
If you’re not sure about your content, make a table of content and read it: do you understand your content in a blink of an eye? No? You need to work on it again. Yes? Congratulations, you nailed it!
Give Relevant Links to Make Your Content User-Friendly
For this, you need 2 kinds of links. One of these links should be an external link (link output of a site to a different domain name other than its own), and one should be an internal link (links to different pages within the same site with certain words). If you want your visitors who are researching something or a topic to know more about the content, you can make your SEO article more SEO friendly by giving at least one internal and external link on the subject without going too far. Let’s give you another tip that will be your favourite information; If the internal or external link you provide includes the keywords in your content, it will be inevitable to get better returns.
We seem to hear you thinking, why does content with long words rank high in Google search results Let’s answer right away. Because long-written content contains more keywords and long-tail keywords. Making use of long-tail keywords will make it easier for you to get more effective results, especially when writing SEO-compatible content. But there is a point you should pay attention to here; You should place your keywords and long-tail keywords in such a proportional way that; provide value and inform the user without compromising the semantic integrity of your content.
The Key to Cross-Content: Layout Topic Cluster Model
Do you trust the content you write and are looking for other ways to make your content even better The Topic Cluster Model method, first detailed by HubSpot Research in 2017; is indispensable for content marketing strategies. An SEO strategy that focuses on topics rather than keywords, the model is an approach that simplifies blog archives by creating content around a single main topic, called a column page or post. This is one of the SEO best practices for blog posts. You can implement the Topic Cluster Model method in 2 stages. After selecting the topic, you want to rank in the first stage, you can create relevant content about that topic. In the second stage, you can give internal linking to the links of the content you have created. It’s that simple! Both your readers and Google will be happy!
Timeless Evergreen Content
One of the articles on how to write SEO-compatible content is Evergreen content. First of all, let’s look at what Evergreen means. Evergreen content; It is search engine optimized content that is relevant to the topic and stays “fresh” for readers for a long time. If the written content is written with correct and reliable information, the content will turn into Evergreen content by preserving its quality for many years. But it is also worth noting that; According to the subject of the content (for example, news), not every content has to be Evergreen.
When you create your SEO blog post according to all the technical and quality rules above, there is no doubt that you will probably catch the quality with increasing momentum. In addition, do not neglect to learn about the latest techniques and methods, especially by following the developments in this field, and to chase the information. After creating your content, we can list other points that we strongly recommend you to do as follows
Be sure to test the originality of your content! Content authenticity is an extremely important point for evaluating the content, especially for search engines. Although it is normal for the content you create to be created using sources, copying those sources is a fatal mistake for you and your websites.
Detect spelling and punctuation errors in content early! The most important advantage of your content for readers is readability. That is, fluent and understandable content without ambiguity is always 1-0 ahead. Therefore, do not forget to review your content one last time before publishing it.
Keep track of which topics are interesting and popular on Google Trends! “What content do I create attracts attention” Google Trends will definitely help you in this regard. It is possible to follow the most popular content from categories, general and even the agenda live here. In this way, you can discover what kind of content will be of interest to visitors, both daily and in the short term.