SEO - for Search Engine Optimization - aims to ensure the best positioning of a website's content on a search engine.
Every second, Internet users make nearly 39,000 searches on Google! It represents 3.3 billion queries on the search engine per day.
By positioning your website high on the search engine results pages, you can reach interested Internet users. You increase your chances of conversion.
Search engine optimization is about maximizing:
SEO performance is quantifiable with tools such as:
When we know that the top 3 organic search rankings generate nearly 40% of all clicks, should we hesitate to invest in an organic SEO strategy? Here are the main reasons to have a long term SEO strategy:
Although the return on investment of SEO is not the easiest to calculate, you can almost always measure anything with proper monitoring and analysis.
SEO can be separated down into two parts: on-page optimization and off-page or off-site optimization.
On-page (or on-site) SEO consists of optimizing a website’s elements to obtain a better ranking and more relevant traffic from search engines. On-page optimization concerns both the content and the HTML source code of a page.
A good on-page SEO helps search engines interpret the content of pages and analyze their relevance to the user’s query. The goal is to make it as easy as possible for search engines and users to understand.
It includes the following elements:
All these elements are linked to the same basic idea: to create a good user experience. The more usable a page is (from a technical and non-technical point of view), the better is the optimization of that page.
Off-site SEO (or off-page) refers to all actions taken outside your website to influence your ranking on search engine results pages (SERP).
The main objective of off-page SEO is to improve the popularity, relevance, reliability and authority of a site through other sites. These other sites must link to your site (called backlinks) or promote it. This technic is called an external link acquisition strategy. In this way, they “guarantee” the quality of your content. There are three main types of links:
Be careful; however, those backlinks must not become harmful to your SEO. They must be of quality. How to know it? Look at some signals like:
Netlinking is the most common off-site optimization practice. However, all the actions implemented outside your website contribute to improving your SEO. These may include:
To get more qualified traffic, tell me about your challenges now!
Choose SEO solution by Catalyzt to optimize your digital presence on search engines. What I offer you:
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Increase your visibility on search engines without an advertising budget! By implementing an SEO strategy, you will attract more quality visitors. Discover Catalyzt’s solution to draw traffic, optimize your site’s indexing or stand out in first positions in your city.
It is necessary to analyze your website and digital tools. Doing so, we: make sure they are well-indexed by search engines, fix possible problems of broken links, evaluate that each page = a single subject, therefore a single keyword, to check the optimization of your Google My Business listing and your social media, etc.
To be well positioned on search engines, you need to pick the right keywords and write relevant, authoritative and well-organized content. It takes a good SEO copywriter to add the right ingredients and create a well-balanced formula.
If your activity is local, you must optimize your SEO according to your location. I can help you to stand out before your competitors during local searches.
Write to me here, and I will get back to you within 48 hours.
*Catalyst (noun): a person or thing that precipitates an event.
Yannick Jacquet is at the head of Catalyzt. His goal is to provide small businesses with an integrated web marketing department. Do you lack time, inspiration or skills to optimize your website? Don’t you know where to start to be present on the internet? I accompany, guide and train you according to your needs and objectives. I have at heart the success of your digital projects. Together, let’s create the reaction!
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