Whether you want to attract visitors or convert them, opt for simple, attractive and relevant texts. Thanks to my skills in SEO writing, I provide you with search engine optimized texts. With Catalyzt, be visible on Google and control your online communication!
Catalyzt offers you coaching, support and its best advice in SEO writing.
SEO writing is – as the name suggests – writing for digital platforms, with search engine optimization.
I write the right content for your target audience!
I use SEO writing to optimize your content for both your customers and Google. My method guarantees to reach your target audience efficiently and sustainably, whatever your objective.
The Catalyzt approach allows, in particular, to:
Having written content allows:
If on top of that, your well-written content is also relevant, you will:
The main reason for web writing is to offer quality and useful content to Internet users. But, if your content is poorly adapted, Google will not recommend it. Thus, quality content favours your referencing on keywords searched by your target audience. And therefore, it promotes your discoverability.
To get more qualified traffic, tell me about your challenges now!
There are some rules to respect in SEO writing. Writing for digital media is nothing like writing for a paper publication. Just as reading on a digital medium is not the same. That’s why content written for the web must be adapted to how you read on a computer or mobile device.
Here are some best practices to adopt when writing text content for the web.
Google takes into account the simplicity of the text. Easy-to-understand sentences help Google’s robots index your content as much as your visitors understand your offering.
How can you simplify the reading of your texts? By using:
The most often neglected point is to write to your clients. In web writing, we banish internal jargon. The goal is to simplify the message.
Some of these points depend, of course, on the type of content and your industry.
For each written content, it is crucial to anticipate which other content you will link it. These internal links allow Google’s algorithms to determine your authority on the subject. This practice is not the only criterion, but it carries weight.
The content you write on the home page, landing page, blog article, etc. may contain one or more pieces of information. The most important thing is to structure your text. Indeed, the way you read on a digital screen and paper is not the same. It would be best if you, therefore, organized your text this way:
All you need to do is follow a logical structure for your organization. You can use several criteria.
The main heading of your page, called H1 title, is essential. It should reflect your topic and include your primary keyword. Keep it short, a maximum of 60 characters. Be careful; you can only use one H1 title per page.
Ideally, your text will be divided into subtitles (H2 to H6), which will air your words and simplify your message’s understanding. These can be used several times. However, an H2 title will come after an H1 heading, an H3 after an H2, etc.
This introduction to the text includes some of the elements of the answer. It would help if you introduced your keyword at the beginning of the paragraph. It should be less than 100 words.
When you have found your keywords, use them in your content. Ideally, position yourself on crucial phrases of at least two words. To give weight to this key expression, use it in:
And, to vary your content, also use secondary expressions and synonyms.
Do you have an e-commerce website? You need to optimize your product sheets! Writing an SEO optimized product sheet will help you to:
- stand out from the competition,
- boost the attractiveness of your product,
- influence the purchase decision.
Moreover, you will offer a better experience to your customers and Google robots.
To stand out on the web and attract Google, play the SEO writing card. Catalyzt provides you with SEO-optimized and quality texts for your audience. I write texts for your website or e-commerce and your blog.
Thanks to the excellent knowledge of the CMS on the market, I deliver your content online. You have to click on “Validate” to publish them!
Write to me here, and I will get back to you within 48 hours.